The Verti-Mark Group is a full service, business-to-business marketing strategy development and implementation firm, located in Grand Rapids, with some definite vertical marketing perspectives and points-of-view. We are more than just an advertising agency in West Michigan.

For instance, vertical marketing requires the marketer to identify the core group of similarly aligned purchase decision makers, specifiers and opinion influencers who share complementary or intersecting and cohesive definitions of value.

Vertical marketing is fast-paced and effective. And it's measurable. We're involved in many aspects of our clients' marketing needs including: brand strategy, communications planning, corporate identity, direct and event marketing, internet and web marketing, as well as media and public relations to name a few. But it all requires discipline and practice. And it should be defined by energy, pace and achievement.

Vertical marketing requires the generation, often incremental and over time, of a sustainable, distinctive, articulate and provocative value proposition. By provocative we mean the value proposition must be constructed to provoke a next step or call to action. And as the late Peter Drucker has remarked, that action, combined with integrated communications, channel and sales pursuit strategies "must result in the exchange of goods or services for money."

And because it's obvious that lethargy, a poorly defined message platform are co-conspirators with a broad front – are all enemies of fast and penetrating marketing. The vertical marketer is obliged to narrow his focus. Only then, can he economically and accountably outwit, outflank and outperform his competitors. And because a sound marketing strategy and rigorous communications plan requires routine monitoring and regular maintenance, the vertical marketer seeks to keep his plan taut and energized.

Verti-Mark means vertical marketing.