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Like
it or not, every company is held captive by its
philosophy. Good marketers though, turn the tables
on their captors and internalize the philosophy.
When that happens, a marketer achieves the kind
of personality that builds brands.
The
Verti-Mark Group has eight principles or
vertical marketing guidelines that are fundamental
to our work.
And,
in some combination they run through every piece
of work we do– from business-to-business
strategies to advertising.
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