Put simply, confrontation selection means picking your fights.

Every marketer faces confrontations every day with too few resources to win them all. With vertical marketing as a guide, and Verti-Mark as a strategist, we can together craft a vertical marketing strategy, or series of tactics that address only the confrontations that are within the strategic window.

You can't be everything to everyone. A disciplined vertical marketer consistently competes where they are the strongest, and where they have the best chance for success.